– Alia Bhatt entered the world of entrepreneurship in 2020 with the launch of her kidswear brand, Ed-a-Mamma.
Eternalia Creative and Merchandising, of which Alia Bhatt is a director, owns the brand Ed-a-Mamma. The company was established in 2019.
Reports suggest that Reliance Brands is likely to purchase Ed-a-Mamma, the children's clothing brand owned by Alia Bhatt.
A recent report states that Reliance Brands is currently in talks to purchase Ed-a-Mamma, a children's clothing brand owned by actor Alia Bhatt, for an approximate amount of 300-350 crores.